The Brazilian Association of People with Hemophilia (ABRAPHEM) organized awareness campaigns across multiple locations in Brazil to celebrate World Hemophilia Day. One of the highlights of this initiative was a video I created for the Cultural Center FIESP, one of the most iconic buildings in São Paulo.

In developing the visual concept for this project, I focused on incorporating elements that represent blood and red blood cells, as well as colors, shapes, and movements that resonate with the campaign's message. My goal was to create a visually compelling experience that not only catches the eye but also effectively communicates the importance of hemophilia awareness. By aligning these elements with the theme of the campaign, the video serves as a powerful tool to engage and educate the public on this important health issue.